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E-Commerce Merchant Workshop by E–CommerceAdviser.com E-Commerce Merchant Workshop Instructor: Maggi Hall Syllabus: E-ComWorkshop.com Forums: E-CommerceAdviser.com Email: msh@e-commerceadviser.com plus E-CommerceAdviser.com × close Introduction Student Goals Workshop Goals Syllabus Review E-Commerce Overview "Online retailers have only a few seconds to entice shoppers into their web stores. Whether shoppers arrive at a home page or land on a product page after conducting a Google or Yahoo search, retailers have to make that instantaneous connection or lose the shopper to another site. As a result, much of the success of retail web sites depends on site design. But holding the shopper on a landing page isn't nearly enough to ensure success—retailers also have to make sure that consumers can browse other products and navigate a site smoothly. Design and usability have thus become two of the most important initiatives that web site executives focus on. But there is no roadmap to creating the outstanding site. In fact, apart from a few general best practices—logo on top left, nav bar on left alongside the page—there are as many ideas of what makes good design as there are web sites. But not all are successful and many are way more successful than others." Source: www.internetretailer.com Business Target Market Competition Financials (ROI) Implementation Presentation Shopping Cart & Payment Processing Evaluation & Search Engine Optimization Product Maintenance Design Design Graphics, Video, Animation and Music (Nike / iPod) Navigation & Display (Gap / Eddie Bauer / L.L. Bean) Site Search (Famous Footwear) Most Frequently Mentioned Amazon.com FAV 50 Online Retailers Conversions Converting Visiters to Buyer -- Top 10 Website Contests Web Marketing Association Success Story The Natural Handyman Carts & Processing PayPal — http://www.paypal.com/ PayPal Standard HTML Buttons Authorize.Net — http://www.Authorize.Net/ Costco/Nova Processing -- www.novainfo.com Maintenance Database Admin Utility Web Page Editor Software Packages Open Source Shopping Carts & Templates — OS Commerce Zen Cart Templates Drop Shipping Drop Ship Directories, Forums, Etc. Sample Drop Shipper Site Sample Shopping Carts Optimization What is your site all about? Keywords KeywordDiscovery WordTracker Google Adword Yahoo Reach Marketing Checkout Actual SEO Results -- Random SEO Consultant SEO Consultant SEO Client Keywords -- environmental management, environmental management software, environmental consulting, environmental compliance, environmental compliance services, environmental compliance software, environmental software, environmental management systems Google Rank -- Single Technology Search Engine Simulator (index.html vs index_js.html) Google Webmaster Tools **key ...8QL/Fd1QFHJbY+STQRx+IFdrf4SmkIdn. Revenue Links Affiliate Programs — How Stuff Works Sample Affiliate Guide Google AdSense Monitoring Metrics Hits and Visitors? Did visitors leave right away? Duration How did a visitor get to your site? Referrals What did they see first? What did the click on? Entry Page What did they see and then decide to leave your site? Exit Page Sample Reporting Tools Hosting Service Google Analytics Hosting Services and Domain Registration Domain Name Fees Technology Performance & Capacity Sample Report Top 10 (Reviews) Support, Support, Support D-I-Y versus Professional Tools Adobe FTP Photo Libraries Photosights ShutterPoint ShutterStock Developers Get A Freelancer StoresOnline Referencess Internet Retailer E-Marketing Journal E-Marketer Search Engine Watch Website by Web Design Options Copyright © 2007 Web Design Options |