E-Commerce Merchant Workshop

Instructor:   Maggi Hall

Syllabus: E-ComWorkshop.com
Forums: E-CommerceAdviser.com
Email: msh@e-commerceadviser.com



Top Online Retail Conversion Rates

The Popcorn Factory 29.5%
L.L. Bean Inc. 23.6%
AbeBooks Inc. 20.6%
Amazon.com Inc. 17.6%
Hollister Co. 17.6%
Lands’ End 17.2%
Coldwater Creek Inc. 17.1%
QVC Inc. 17.1%
Cabela`s Inc. 16.8%
Gymboree 16.0%
Source: MegaView Online Retail, December 2007

ProFlowers31.7%
LaneBryant Catalog17.6%
Office Depot14.6%
Coldwater Creek14.3%
L.L. Bean13.3%
Eastbay13.2%
Lillian Vernon13.1%
Blair.com13.1%
Amazon12.5%
QVC12.3%
Source: Nielsen/NetRatings, Summer 2007