E-Commerce Merchant Workshop
Boston Center For Adult Education
E-Commerce Overview
"Online retailers have only a few seconds to entice shoppers into their web stores.
Whether shoppers arrive at a home page or land on a product page after conducting a Google or Yahoo search, retailers have
to make that instantaneous connection or lose the shopper to another site. As a result, much of the success of retail web
sites depends on site design. But holding the shopper on a landing page isn't nearly enough to ensure success—retailers
also have to make sure that consumers can browse other products and navigate a site smoothly.
Design and usability have thus become two of the most important initiatives that web site executives focus on. But there is
no roadmap to creating the outstanding site. In fact, apart from a few general best practices—logo on top left, nav bar on
left alongside the page—there are as many ideas of what makes good design as there are web sites. But not all are successful
and many are way more successful than others." Source: www.internetretailer.com
Key Components
- Business Plan
- Implementation
- Marketing
- Monitoring
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NOTES
- Products
- Services
- Information
- Retailer
- Wholesaler
- Manufacturer
- Dropship
- Affiliate
- Age, Sex, Income, etc.
- Geography
- Technology / Shopping Cart
- Price
- Quality
- Features (e.g. Smell, Color, Texture)
- Return Policy
- Shipping Cost
- Contact/Support
- Reputation
- Presentation & Image
- Technology
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Design
- Design
- Most Frequently Mentioned
- FAV 50
- Conversions
- Converting Visiters to Buyer -- Top 10
- Website Contests
- Trends
Optimization
- What is your site all about?
- Keywords & Keyphrases
- Selections
- Wep Page Evaluation
- Ranks.nl:
Analyzes words and phrases frequency and density
- Competition:
- Technology
**...msh8QL/Fd1QFHJbY+STQRx+IFdrf4SmkIdn.
Backlinks
- Articles
- Directories
- Exchanges
Social Media
- Blogs
- Videos (e.g YouTube)
- Networks (e.g. Facebook, Twitter)
Monitoring
- Metrics
- Hits and Visitors?
- Did visitors leave right away? Duration
- How did a visitor get to your site? Referrals
- What did they see first? What did the click on? Entry Page
- What did they see and then decide to leave your site? Exit Page
- Sample Reporting Tools
- Google Robot Report
Hosting Services and Domain Registration
- Domain Name
- Fees
- Technology
- Performance & Capacity
- Top 10 (Reviews)
- Support, Support, Support
D-I-Y versus Professional
- Tools
- Photo Libraries
- Developers
- Referencess